The importance of a good address for business
A virtual office is a combination of off-site live communication and address services that allow users to reduce traditional office costs while maintaining business professionalism. Frequently the term is confused with “office business centers” or “executive suites” which demand a conventional lease whereas a true virtual office does not require that expense.
For a long period, many small businesses would use a PO box to receive mail, so as not to make their customers think that they were operating from a home. However, a large number of ‘dodgy’ businesses hid behind PO boxes to protect themselves, so the PO box fell out of favour with legitimate businesses.
Nowadays, a good business address is important because potential customers use the Internet to research companies that they might work with. Seeing a real address rather than a PO box immediately makes the business seem more legitimate and trustworthy to the customer.
For many new or small businesses who can’t afford to rent office space, virtual office services like those provided by Yses are an ideal solution – as well as the address being real, it is in a prestigious area, such as central London, or Liverpool’s respected Water St. The other benefit of using a virtual office rather than a PO box is that if a small business starts off with virtual office space, they can then rent office space later at the same address, and not have to reprint stationery.
Disclaimer: This article cannot be fully impartial as the author and The Digital Report’s parent company both use the services of business centre company Yses
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Milo Noblet, Novux
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